New Study Shows Just How Massively Important Saying Thank-You Really Is
How should we be thanking supporters? Should we thank donors for their gift, for the difference they have made or for being the kind of person they are or would like to be?
And should a thank-you be designed differently for donors at different stages in their relationship?
Do certain types of thank-you allow donors to experience higher levels of well being and what does this mean for subsequent behaviour?
Our new report has the answers.
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